Turn a morning must-have
into an all day routine

Breakfast icon

Breakfast: More than just a meal, it’s the springboard to the day’s possibilities. And because cereal is the most popular breakfast food, it’s not surprising that consumers turn to it throughout the day.

Kellogg Partnership

Kellogg’s Commitment to No Kid Hungry

Kellogg’s Commitment to No Kid Hungry

Through Kellogg support and donations since 2013, No Kid Hungry has helped connect kids with over 35 million meals and provided 234,150 kids across America with good breakfasts to start their days.

This year, Kellogg offered new grants to help expand school breakfast in more than 100 schools across the U.S. Learn how you can get started in the fight to end childhood hunger.

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Featured Product

Just Snap, Add & Stir

Stir up better mornings with all-in-one smoothie bowls from joyböl. Equal parts creamy and crunchy, this vibrant blend of satisfying ingredients is also a good source of protein (10g+). Customers will love the trendy flavors and clean label. Stock up on this wholesome and convenient grab-n-go option, perfect for bundled sales with their favorite cold beverage.

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K-12 Operator Success Stories

K-12 Operator Success Stories

6 Ways to Boost Breakfast Participation

Learn how you can excite students and drive breakfast participation by seeing real examples of how other schools have done it successfully.

K-12 Featured Product

Increase Morning Meal Participation

Increase Morning Meal Participation

Give students a wholesome start to their day with easy-to-serve breakfast and snack kits from Kellogg’s® Morning Jump Starts™ Express that meet USDA nutritional and whole grain requirements. Now Kellogg’s® is adding even more choices to our Jump Starts™ line – with tasty, kid-friendly brands in every kit!

K-12 Featured Product

Breakfast for Better Days

Kellogg's Open For Breakfast

Creating A Better Start To Every School Day

Kellogg Company believes that working to solve the problem of childhood hunger is one that we all need to rally around. Last year, nearly 22 million school children received a free or reduced price school lunch, but despite the same eligibility, only about 12 million children participated in school breakfast.1 That’s why Kellogg partnered with the nonprofit, Action for Healthy Kids.

1. National School Lunch and Breakfast Program (2016). USDA, FNS.

Webinar Recap

Stir Up Breakfast

Re-Think Breakfast Webinar Recap

We had a great turnout for the Re-Think Breakfast webinar sponsored by Kellogg, Foodservice Director and CSP.

The webinar examined breakfast customers, what their needs and eating habits are, and how to reach them and tailor your offering to drive morning and even all-day sales.

In case you missed it, we’ve posted an encore presentation that you can review at your convenience along with supporting documents as a registered Kellogg's® Grow Greatness™ member.

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We Make Kashi® With Every Fiber Of Our Being

We Make Kashi® With Every Fiber Of Our Being

Real nutrition, whole grains, toasty good taste, and no artificial flavors. We make our foods with simple, wholesome ingredients – and with everything we believe. And now, all of our ready-to-eat cereals have been verified by the Non-GMO Project – the leading independent verifier of non-GMO foods – and carries the Non-GMO Project Verified seal.

In addition, Kashi® also has certain products that are USDA Organic certified. Look for the seals on existing Kashi® Heart to Heart® cereals and deliver more of what your customers are looking for.

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