Turn a morning must-have
into an all day routine

Breakfast icon

Breakfast: More than just a meal, it’s the springboard to the day’s possibilities. And because cereal is the most popular breakfast food, it’s not surprising that consumers turn to it throughout the day.

Featured Video

Eggo Infographic

Now is a good time to serve Eggo® waffles and pancakes

When people think breakfast, they think waffles and pancakes. And they prefer to eat them out instead of making them at home. In fact, people eat 978 million waffle and pancake breakfasts every year in restaurants.1

By menuing frozen waffles and pancakes, you save prep, cook, and clean-up time compared to scratch. Plus, you get a quality, consistent product every time. Now is a good time to serve Eggo® waffles and pancakes.

1. Dataessential Operator Omnibus. Kellogg’s(R) Eggo(R) Waffles Report. February 2015.

Webinar Recap

Stir Up Breakfast

Re-Think Breakfast Webinar Recap

We had a great turnout for the Re-Think Breakfast webinar sponsored by Kellogg, Foodservice Director and CSP.

The webinar examined breakfast customers, what their needs and eating habits are, and how to reach them and tailor your offering to drive morning and even all-day sales.

In case you missed it, we’ve posted an encore presentation that you can review at your convenience along with supporting documents as a registered Kellogg's® Grow Greatness™ member.

Featured Program

Stir Up Breakfast

Kellogg's® Stir It Up

With the Kellogg's® Stir It Up program, create fun, flavorful and healthy combinations using ingredients you already have on hand to make something fun and unique to eat.

Then leverage our collection of promotional support including table tents, counter cards, digital menu boards and more to drive traffic to your cereal bar.

Featured Product

Disney Frozen Cereal Pouches

K-12 Kellogg's®
Disney Frozen Cereal Pouches

Grow your a la carte and tray line sales during breakfast and lunch with Disney Frozen Cereal pouches. These individually portioned cereal pouches feature beloved movie characters that appeal to boys and girls alike.

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