Kellogg’s® and the School Nutrition Association are proud to help you celebrate National School Breakfast Week – March 5-9, 2018. We’ll be joining in the celebration as we recognize schools that go above and beyond in spreading the word about the benefits of a healthy school breakfast.

Enter now — Great prizes await!

You could win paid registration and recognition at SNA’s Annual National Conference in July – as well as a Kellogg’s® prize package (total value $4,000). View Official Rules.

Celebrate National School Breakfast Week

This year’s theme is “I Heart School Breakfast” and the School Nutrition Association has developed a comprehensive toolkit complete with promotional materials, tips and ideas to help you make the most of this special event.

the toolkit


It has everything you need to make the 2018 National School Breakfast Week a success in your school.



Put these ready-to-use presentations to work and get stakeholders and staff involved.



From coloring-sheets to social media tips & props, this collection of materials will help you make the most of #NSBW18.

The Importance of Breakfast at a Glance

the importance of breakfast

We put together a cool infographic, also available in Spanish, to quickly illustrate the impact a good breakfast has on student achievement.

Made Possible By:

Kelloggs & School Nutrition Association

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®, ™, © 2018 Kellogg NA Co.   |  


*ABBREVIATED RULES: No Purchase Necessary. Begins 2/20/18 at 12:00:00 AM (ET) and ends 3/30/18 at 11:59:59 PM (ET). To enter or for complete Official Rules, go to Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older; and are a K-12 foodservice operator. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. School Nutrition Association, 120 Waterfront Street, Suite 300, Oxon Hill, MD 20745

®, ™, © 2018 Kellogg NA Co.