Raise the bar on irresistible,
indulgent and wholesome

Snacks icon

Snacks: When it comes to snacking, consumers want it all. From bold flavors that perk up the taste buds, to sweet layered goodness that delights.

K-12 Innovation

K-12 Innovation

Fuel Students’ Ferocious Appetites

Drive epic participation with limited edition Keebler® Jurassic World™: Fallen Kingdom Honey Graham Snacks. Recognizable dinosaur shapes add to the fun, and colossal movie excitement is sure to get everyone reaching for the whole grain-rich snacks they love!


Jurassic World: Fallen Kingdom © 2018 Universal Studios & Amblin Entertainment, Inc.

Featured Product

Featured Product

Raise The Bar With Special K®

NEW Special K® Trail Mix Inspired Meal Bars come in two delicious flavors – Cherry Nut and Pretzel Cashew – and they contain 12g of energizing protein. Made with wholesome ingredients, these on-trend bars nourish and satisfy as they expand the brand power of your Special K® offering.

Convenience Innovation

Featured Product

Sweeten Sales with Rice Krispies Treats®

Rice Krispies Treats® deliver a variety of irresistible, grab and go flavors that can help sweeten sales. Try the NEW Cocoa Krispies Treats® Big Bar with M&M’s®. It’s a great way to appeal to customers with a larger appetite for the indulgent chocolate flavor they already know and love!

Consumer Insights

Snacking Infographics

Snacking Infographics

C&U, B&I, C-Store, Healthcare, and Lodging: Explore the unique tastes and motivations of your customers with these handy Snacking Insights.

Featured Product

Bear Naked Bites

Small Bites. Big Profits.

Bite size snacking has never been better with Bear Naked® Bites. They pack the goodness of a thoughtfully crafted blend of energy-dense ingredients into a bite-size format that active consumers really go for. Bear Naked® Bites come in two flavors, Dark Chocolate Sea Salt and Peanut Butter & Honey and are non-GMO Project Verified as well as gluten-free. Stock up on these small bites that will drive a big basket ring.

Featured Product

Pure Organic

Now Available in Assorted Cases for Foodservice

Pure® Organic bars are an exciting offering from Kellogg’s®. They’re organic and loaded with wholesome ingredients like fruit and nuts. They’re also gluten free, vegan and non-GMO Project Verified. Chocolate Brownie and Wild Blueberry are two luscious flavors that your customers will love. Now Available in Assorted Cases for Foodservice.

K-12 Smart Snacks

Smart Snacks

K-12 Smart Snacks that meet USDA Whole Grain-Rich and Grain Ounce Equivalence Requirements

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.

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