2018-2019 Nutrition & Bid Specification Guide

Bid Season is here and now is a good time to partner with Kellogg’s® to help you build participation with an array of USDA compliant foods that your students love.

Download items from our K-12 Bid Mailer to see what’s new for the 2018-2019 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to learn more about our products and programs!

2018-2019 New K-12 Products & Programs

2018-2019 Nutrition & Bid Specification Guide

Refer to this guide for full nutritional information on the complete portfolio of school products from Kellogg.

Quarter More™ Profit Calculator

Make their day a little sweeter. For just 25 cents more, your customers can enjoy a delicious Kellogg's® Rice Krispies Treats® Made with Whole Grain crispy marshmallow square with their meal! Try our new profit calculator to crunch the numbers and project profits for your operation. Plus, sign up to receive your own Quarter More promotion kit.

Menu Explorers Program

Earn up to $3,500 and get students excited to try new foods with our Menu Explorers program, which encourages students to explore new flavors and menu offerings that you bring to life using MorningStar Farms®, Gardenburger®, Cheez-It® and Eggo® products. When you enroll in Menu Explorers, you will be automatically entered for a chance to win a $15,000 grant toward a school garden!

Eat, Play, Have A Ball Summer Feeding Program

To reward and equip operators serving this summer, Kellogg introduces its Eat, Play, Have A Ball Summer Feeding Program. Your school can earn rebates for qualifying Kellogg’s® purchases up to $2,000! To help boost enrollment, participating operators will receive a marketing toolkit which includes resources to build excitement among parents, students and staff.

MorningStar Farms® Sausage-Style Crumbles

Available July 2018. Ideal for school menuing, versatile MorningStar Farms® Sausage-Style Crumbles make it easy to add more plant-based protein into students’ diets, creating flavorful dishes they love and you can feel good about.

Eggo Bites® Confetti Pancakes

Available July 2018. Kellogg’s® Eggo Bites® Confetti Pancakes are here! Made with natural birthday cake flavor, these single-serve, heat-and-eat packages, offer another delicious way for students to get the brand they ask for by name— right at your school!

Keebler® Jurassic World™ Fallen Kingdom Honey Graham Snacks

Available July 2018. Fuel ferocious appetites and drive epic participation with limited edition Keebler® Jurassic World™ Fallen Kingdom Honey Graham Snacks. Recognizable dinosaur shapes add to the fun, and colossal movie excitement is sure to get everyone reaching for the whole grain-rich snacks they love.

Cocoa Krispies® Treat Minis Made With Whole Grain

Available July 2018.. Give students the brands and flavor they love with NEW Cocoa Krispies® Treats Minis made with whole grain. Try this smart-snack compliant innovation and spread smiles at your school.

Kellogg’s® Nutri-Grain® Cereal Bars

Now all Kellogg’s® Nutri-Grain® Cereal Bars for Schools have NO colors or flavors from artificial sources. Fuel kids fast with whole grain goodness in craveable flavors!

Kellogg’s® & Keebler® Grahams

Meet USDA K-12 reimbursable and Smart Snacks guidelines with our wide assortment of Graham Crackers, all-day favorites that deliver great taste and whole grain-rich goodness.

CACFP Compliant Products

This crediting information is based on new standards provided under the Child and Adult Care Food Program (CACFP): Meal Pattern Revisions Related to the Healthy, Hunger-Free Kids Act of 2010. Operators that participate in the CACFP program must comply with these updated meal standards by October 1, 2017.

Smart Snacks: Kellogg’s K-12 A La Carte

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.

USDA Whole Grain-Rich Products

See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2018 innovation items.

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