Make The Flip Program
Make the Flip to Plant-Based Options
Create vegetarian options no one can pass up! As the majority of Americans continue to eat vegetarian meals at least once per week (80%), more of them are looking for more options. Appeal to their appetites by flipping standard dishes to flavorful veggie-friendly standouts featuring guest-loved Morningstar Farms® and Gardenburger® products.
*Source: 1. “Datassential Scores,” Datassential, February 2016.
You Could Win A Flipping Awesome Culinary Experience!
Starting August 1, 2018. Buy five (5) incremental cases of Kellogg’s® products, and you’ll get a chance to see how the world’s best cuisines are reshaping America’s foodservice industry with a free registration to The Culinary Institute of America’s Worlds of Flavor® International Conference and Festival in 2019. Plus, you’ll earn more entries every time you show us how you made the flip on your menu. August 1 – December 31, 2018.
Program Materials for Operators
Get guests flipping for flavor! Sign up today and receive the tips and customizable tools you need to turn heads and encourage customers to MAKE THE FLIP to vegetarian and plant-based proteins. Contact your Kellogg’s® sales representative for more information on program requirements.
Make The Flip Consumer Sweepstakes
Our consumer sweepstakes will help you engage more fans by rewarding guests who share mouthwatering veggie pics using #MakeTheFlipEntry. Participants will be entered to win a $100 Cloud 9 Living gift card – reimbursable for a totally new, totally incredible experience! Kellogg's® will award two National winners per month from August 1 – December 31, 2018.
Make The Flip – Featured Recipes
Get inspired to expand your veggie menu offerings!