Salty Snacks Insights

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SNACK FACT: Consumers Choose Snacks That Satisfy Their Cravings.1

The Salty Snack Category is a $7.8 Billion Dollar business in C-Stores alone, growing 31% since 20132 and driven primarily by today’s avid snackers. They’re called Indulgent Explorers and 66% of them snack throughout the day. They seek new and on-trend products and 71% guiltlessly choose rich, decadent treats over healthy ones.3 In their quest for variety, Indulgent Explorers are drawn to snacks with complex flavor combinations and interesting textures, and the salty-sweet craze may very well be a result of their constant desire for “something different.”

Be Ready with the Latest Flavor Combination!


NOW’S THE TIME to increase Salty Snack sales with NEW Cheez-It Duoz® Caramel Popcorn & Cheddar. these two top-rated snacks4 come together in one pack, it creates a totally new salty-sweet, gooey-crunch snacking experience consumers really go for. Made with 100% real cheese, Cheez-It Duoz® Caramel Popcorn & Cheddar is the latest in our line of on-trend flavor pairings that snackers find hard to resist.

Two Irresistible Snacks In One Easy-To-Grab Pack.


Satisfy consumers’ demand for bold, flavorful snacks with unique textures by offering the full Cheez-It Duoz® line and give them two irresistible snacks in one pack!

1 Lightspeed/Mintel, February 2017.
2 Nielsen AOD Total US Convenience Channel Latest 52 weeks ending 9/9/17.
3 Kellogg Snacking Demand Landscape (2015) TCG Analysis.
4 Mintel Salty Snacks Report, April 2017.

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