Fuel Growth with Nutritional Meal Bars

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POWER FACT: Consumers want great tasting, high protein bars.

The Nutritional Bar Category accounts for $535 Million in C-Stores alone, growing 31% since 2013.1 Whether as a meal replacement, or a healthier between-meal snack, your customers want more from their bars. About 65% seek real, high protein ingredients that energize and fill them up. Nearly 50% agree that innovation concepts should contain more whole foods, like nuts, legumes and fruit.2 In short, meal bars with strong nutritional credentials and a variety of on-trend, wholesome ingredients are more likely to achive success2 with these all-day purchasers.

Be Ready with Trendy Nutrition.


NOW’S THE TIME to expand protein meal bar sales with a new, delicious offering. Special K® Protein Trail Mix Inspired Meal Bars in Cherry Nut and Pretzel Cashew. These unique bars deliver the top two factors that drive bar purchases: favorite flavors and protein. Consumers also seek bars made with whole foods like nuts, fruit and legumes, and our clear packaging makes our bars easy to see and hard to resist!

Raise The Bar with Special K®


Meet consumers’ tastes by offering the full line of wholesome bars from Special K®, the powerhouse $56MM+ brand that drives category growth. Place the Special K® shipper near beverages or checkout to boost impulse sales.

1 Nielsen AOD Latest 52 weeks ending 12.23.17.
2 Mintel Oxygen Custom reports Snack Nutrition and Performance Bars, May 2017.

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