MorningStar Farms® Announces 100 Percent Plant Based Commitment

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MorningStar Farms® Announces 100 Percent Plant Based Commitment, Helps Food Service Chefs and Restaurant Operators Satisfy the Preferences of Today’s Diners

Media Hotline, Kellogg Company, 269-961-3799, Media.hotline@kellogg.com.

Molly McInerney, 630-408-0653, molly.mcinerney@reillyconnect.com.


Elmhurst, IL., March 4, 2018 –MorningStar Farms® announces its commitment to convert the entire portfolio to be 100 percent plant-based (vegan) by 2021, making it easier for foodservice chefs and restaurant operators to meet customer demand and satisfy their preferences for tasty plant-based menu items. This conversion includes all products available to restaurants and eating establishments within K-12 schools, colleges and universities, and hospitals along with products available at retail.


"MorningStar Farms® has always been all about fueling culinary creations through our versatile portfolio of high-quality great tasting products,” said Gavin Bowyer, Senior Director Commercial Marketing at Kellogg Company. “We're making plant-based eating more accessible by giving our customers the freedom to create unique and flavorful 100 percent plant-based favorites while playing a larger part in protecting our planet by reducing the water waste, land usage, and carbon emission associated with egg production.”


The MorningStar Farms® food service portfolio includes a diverse range of 26 products designed to deliver menu solutions across every meal occasion. The entire portfolio conversion should be completed by 2021. MorningStar Farms® Meat Lovers Vegan Burger is the newest, plant-based burger option to join the star-studded line up of 7 flavorful burgers in the foodservice product portfolio. It delivers a real, no-compromise burger experience with its true, meat-like texture and great taste with at least 50 percent less saturated fat than other plant-based protein competitors.1 Packed with 27g of protein2 and made with non-GMO soy, the patties satisfy guests with the real burger taste, and a dense texture that they want and protein they crave.


"We know that taste, texture and quality are the most desired attributes customers seek so we are more than excited to serve up the no sacrifice MorningStar Farms® Meat Lovers Vegan Burger to foodservice channels everywhere,” said Oona Settembre, Executive Chef of Commercial National Sales at Kellogg Specialty Channels. “Our conversion to 100 percent plant based and new innovations like the Meat Lovers Vegan Burger will help our customers move plant-based protein menu items to the center of the plate while contributing to a greener world.”

About MorningStar Farms®

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MorningStar Farms® is the #1 plant-based protein brand3 and has been making and innovating good-for-you, better-for-the-planet veggie foods for over 40 years. MorningStar Farms® inspires people to live well by making the most accessible plant-based protein on the planet. MorningStar Farms®is a premium brand in The Kellogg Company portfolio. Kellogg’s has long been committed to doing what’s right for the environment and society. We are working on multiple fronts to further reduce our greenhouse gas (GHG) emissions and waste, as well as the energy and water we use. In doing so, we are also helping protect the long-term availability of the ingredients we use in our foods and the livelihoods of the people who grow them.


To learn more visit: http://crreport.kelloggcompany.com/conserving-natural-resources.. For more information on MorningStar Farms® and our full plant-based product line, visit https://www.kelloggsspecialtychannels.com/Home/VeggieFoods..


1. MorningStar Farms® Meat Lovers, 113g, contains 2.5 g saturated fat; compared to Impossible Burger patty, 113g, 8g saturated fat; and Beyond Meat’s Beyond Burger patty, 113g, 5 g saturated fat.
2. See nutrition information for total fat and sodium content.
3. NPD Supply Track, 12 months ending January 2019.

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