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Celebrity Crunch Classic
Satisfy your game-hungry, college basketball fans. Order cases of Kellogg’s® College Hoops-themed promotional packages between January 1 and April 30, 2019 and you could earn up to $225 in gift cards for incremental purchases. Customers can win a trip to play in the 2019 Celebrity Crunch Classic game.
College & University: MorningStar Farms® Recipe Contest
March 1 - April 30, 2019. Make MorningStar Farms® the STAR of your menu for a chance to win $5,000 in cash and prizes!
MorningStar Farms® Announces 100 Percent Plant Based Commitment
MorningStar Farms® announces its commitment to convert the entire portfolio to be 100 percent plant-based (vegan) by 2021.
Visit NAMA Booth #721 in Vegas
Vending & Micro Market: Stop by Kellogg's booth #721 at the 2019 NAMA Show in Las Vegas. Learn more about our latest promotions and innovations, plus don't miss our education session on April 24th 11:00am PT.
Menu Explorers: Elevate the Plate
K-12: The Elevate the Plate program makes it easy to explore fun ways to promote the quality of your menu with Insta-worthy recipes, student-led menu inspiration starters and tips for showcasing food in irresistible ways.
Famous Amos® Fresh-Baked Cookies
Bake up something sweet with the warm, homemade taste of NEW Famous Amos® Fresh-Baked Cookies. Available in convenient, single-serve, frozen pucks for on-site baking, these bite-sized cookies will tempt customers as the irresistible aroma fills your operation.
MorningStar Farms® Meat Lovers Vegan Burger
New MorningStar Farms® Meat Lovers Vegan Burger delivers on their desire for meatiness with a real, no-compromise burger experience.
K-12 National School Breakfast Week Contest
March 1 - 30, 2019. Purchase participating products and upload a photo of your menu for a chance to win a customized mobile cart or insulated food delivery bag.
K-12 Camp Awesummer
Bolster summer participation and earn up to $2,000 by serving up kids' favorite brands and camp-themed fun!
K-12: Agents For Change
Enroll in the Agents For Change program between October 15, 2018 - March 31, 2019 and you'll be automatically entered for a chance to win one of four $10,000 grants to use toward alternative feeding solutions.
Make The Flip Program
Lodging, Healthcare, B&I, C&U and Commercial Restaurants: Get BIG rewards to use toward kitchen equipment upgrades when you enroll in the Make The Flip program. Find the tools you need to increase traffic in your operation, including a consumer promotion offering the chance for your patrons to earn a $200 travel lodging gift card. Promotion runs January 1 - April 30, 2019.
K-12 Nutrition & Bid Specification Guide
Download the K-12 Nutrition and Bid Specification Guide to see what's new for the 2019-2020 school year, including an expanded portfolio of products now made with colors and flavors from natural sources.
Chef's Roll Contest Recipe Videos
Need a little inspiration? Check out these recipes from our Chef’s Roll-sponsored #PlantBasedAllStar contest featuring
Bear Naked® Chunky Almond Butter Bars
Now, Bear Naked® brings a more substantial, hunger-satisfying bar to your protein snack set. Bear Naked® Chunky Almond Butter Bars boast visible chunks of tasty ingredients, great texture and the unique flavors consumers seek.
Rice Krispies Treats® Snap Crackle Poppers™
Convenience Innovation. Introducing Rice Krispies Treats® Snap Crackle Poppers™, bite-sized, dipped squares of the delicious marshmallow-y crunch your customers crave—now unwrapped and ready to pop and share on the go.
Cheez-It® Snap’d™
Convenience Innovation. Introducing the latest, exciting addition to the expanding Cheez-It® portfolio: Cheez-It® Snap’d™, a thin, crispy chip with the 100% real cheese taste consumers crave.
Pringles® Wavy
Convenience Innovation. Introducing the latest, exciting addition to the successful Pringles® portfolio: Pringles® Wavy, a unique, ridged crisp in craveable flavors that deliver an awesome snacking experience in every iconic can!
Video - K-12 Renovations
Check out the reformulated K-12 products for the 2018-2019 school year. They are now made even better, with colors and flavors from
K-12 Veggie Portfolio
Satisfy student appetites with CN-approved veggie products from MorningStar Farms® and Gardenburger®.
joyböl™ smoothie bowls
Meet the growing demand for convenient offerings with joyböl™ smoothie bowl. Just snap, add and stir with this all in one smoothie bowl innovation that brings back the joy of breakfast for your on-the-go customers.
Morningstar Farms® Signature Protein Blend
Introducing the first recipe-ready vegetarian and plant protein option like nothing else from Morningstar Farms®. Make it your own with this versatile new speed scratch protein ingredient and create chef-inspired cuisine for meals across the menu.
What Is Gen Z Hungry For?
As operators look to increase K-12 participation, it’s important to consider the changing tastes and motivations of the next generation. We’ve served up some key insights on Gen Z eaters to help you perfect your menu and rethink your dining experience.
Keebler® Whoopsy!™ Fudge Stripes™ Cookies
Attract and satisfy snacking consumers with a passion for rich, indulgent treats with Keebler® Whoopsy!™ Fudge Stripes™, our most irresistible cookies yet!
Pop-Tarts Splitz®
Excite Pop-Tarts® fans with this NEW flavor experience combining two delicious flavors in one perfectly paired Pop-Tart®.
MorningStar Farms® Sausage Style Crumbles
Foodservice: Made from CN-approved, plant-based protein, these crumbles are seasoned with herbs and spices for a delicious and savory taste to make meal prep a snap! Learn more and get inspired with our recipe videos.
NEW Profit Calculator
Business & Industry, College & University, Healthcare. Expand your profit potential with the right assortment of snacks, at the right price! Try our newly designed Profit Calculator Tool to perfect your snacking assortment for maximum profit!
Core Assortment Tools
Business & Industry, College & University, Healthcare. Make sure you have the right snacks assortment that satisfies each of your customer’s tastes and preferences. Through our proprietary research we’ve identified what today’s snackers are hungry for and three types of snackers visiting your operation.
Press Releases
Download our Press Releases for the latest news from Kellogg's® Specialty Channels.
2018 Lodging Brochure
Download this brochure to learn how to keep both business travelers and leisure travelers satisfied – and revenues rising – with comforting brands.
Catering Brochure
Whether it’s a business meeting, breakfast buffet or a special event, Kellogg’s® has a wide variety of brands that customers prefer.
Snacking Insights
College & University, Business & Industry, Healthcare, Convenience & Lodging: Explore the unique tastes and motivations of your snacking customer with these handy Snacking Insights. You’ll learn more about consumer snacking trends for your industry, along with tips on stocking and positioning products to drive sales.
Breakfast Insights
Business & Industry, College & University, Convenience and Lodging: We’ve gathered the insights on what your customers want most for breakfast. Download our Breakfast Insights infographics for the latest consumer trends and eating habits along with stocking and positioning tips to help drive sales in your operation.
Patient Feeding Insights Infographic for Healthcare
Healthcare: We’ve gathered the insights on patient feeding to best serve your healthcare facility.
Kellogg's® Stir It Up
Create fun, flavorful and healthy combinations using ingredients you already have on hand with the Kellogg's® Stir It Up program. Download promotional support materials including counter cards, digital menu boards and recipe cards to drive traffic to you cereal bar.
Gluten Free Kellogg's® Products
More information on products that comply with gluten free as defined in 21 CFR 101.91.
Bulk Cereal Solutions: Brochures and Product Nutritional Information
B&I, C&U, HC, Lodging, Military, Commercial Restaurants: Use these merchandising, marketing and promotional support materials to build customer satisfaction and retention for operations of all sizes serving the Kellogg’s® bulk cereal set.
CACFP Compliant Products
Kellogg now offers more than 65 Child and Adult Care Food Program (CACFP) eligible products featuring leading brands and on the go solutions.
Grain Ounce Equivalents Letters
Learn more about Kellogg’s® Food Away From Home Products Grain Ounce Equivalents.
Label Reform
Download our guide to understanding the new Nutrition Facts label.
Burger Menuing — Create Your Own Custom Menu Cards
Give your customers what they want - variety and choice. Check out our brand-new tool, designed to help your Back-of-House dish-out custom burgers in a snap. Create great-looking menu cards fit for any operation.
Power of Grains
For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!
Kellogg Company 2016-2017 Corporate Responsibility Report
In the Kellogg Company 2016-2017 Corporate Responsibility Report, we describe our corporate responsibility activities and developments. Kellogg employees are dedicated to the company's vision of nourishing with our foods, feeding people in need, and nurturing our planet, all while living our founder's values.
Kellogg's Open for Breakfast™
People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.
Kellogg Company's Global Sustainability Commitments
Now through 2020, Kellogg Company will focus on helping support the livelihoods of farmers, growers and suppliers that rely on us and on whom we depend. Additionally, we are building upon our environmental commitments announced in 2008 as we work to conserve natural resources where we source and produce our foods.
Industry Resources and Helpful Links
View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.
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