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<i>Great Starts&trade;</i> Program Offers and Customizable Tools
Great Starts™ Program Offers and Customizable Tools

Give your customers a variety of Great Starts™ breakfast specials to choose from featuring Kellogg's® brands they know paired with your food and beverage.

<em>Grill to Thrill&trade;</em>
Grill to Thrill™

Fire up your customer’s taste buds with a Grill to Thrill™ better-for-you grilled menu options.

<i>Snacktivate&trade;</i>
Snacktivate™

Snacktivate™ customers attention when they’re hungry between meals with convenience snack specials featuring Kellogg’s® brands paired with your foods or beverages.

<em>Grab Goodness&trade;</em> Program Offers and Customizable Tools
Grab Goodness™ Program Offers and Customizable Tools

Build a successful menu of delicious, good-for-you options for your customers during the Grab Goodness™ promotion.

Burger Menuing — Create Your Own Custom Menu Cards
Burger Menuing — Create Your Own Custom Menu Cards

Give your customers what they want - variety and choice. Check out our brand-new tool, designed to help your Back-of-House dish-out custom burgers in a snap. Create great-looking menu cards fit for any operation.

Nutrition & Bid Specification Guide
Nutrition & Bid Specification Guide

See what’s new for the 2017-2018 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness.

Last updated on 1/28/2017
Smart Snacks: K-12 A La Carte Products
Smart Snacks: K-12 A La Carte Products

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2017-2018 school year.

Last updated on 1/20/2017
USDA Whole Grain-Rich Products Flyer
USDA Whole Grain-Rich Products Flyer

TSee Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2017 innovation items.

Last updated on 1/20/2017
Grain Ounce Equivalents Letters
Grain Ounce Equivalents Letters

Learn more about Kellogg’s® Food Away From Home Products Grain Ounce Equivalents.

Healthcare Brochure
Healthcare Brochure

Find solutions for your healthcare feeding needs and show patients and staff how much you care. From retail to patient services and catering, Kellogg's® has the brands employees and guests trust.

Last updated on 1/31/2017
Healthcare Retail Brochure
Healthcare Retail Brochure

When their days are long and unpredictable, give caregivers, employees and guests the comfort of seeing their favorite snack brands.

Last updated on 1/31/2017
Healthcare Patient Feeding Brochure
Healthcare Patient Feeding Brochure

Give your patients the comfort of seeing their favorite brands as part of their meals.

Last updated on 1/31/2017
Healthcare Catering Brochure
Healthcare Catering Brochure

leading food brands are an easy way to show you care about everyone from hard-working staff members to executives at events.

Last updated on 1/31/2017
Label Reform
Label Reform

Download our guide to understanding the new Nutrition Facts label.

Last updated on 12/13/2016
<em>Kellogg's&reg</em> Gluten-Free Products
Kellogg's® Gluten-Free Products

Meet the rising demand for gluten-free foods with delicious, flavorful choices from Kellogg’s®

Last updated on 1/16/2017
Video: Unlock the Power of Veggie Protein
Video: Unlock the Power of Veggie Protein

Watch this video to learn more about the rise in flexitarianism and the benefits of offering veggie protein on your menu.

Video: Now is a Good Time to Serve <em>Eggo&reg;</em> Waffles and Pancakes.
Video: Now is a Good Time to Serve Eggo® Waffles and Pancakes.

By menuing frozen waffles and pancakes, you save prep, cook, and clean-up time compared to scratch. Plus, you get a quality, consistent product every time. Now is a good time to serve Eggo® waffles and pancakes.

Video: Just What the World Ordered.
Video: Just What the World Ordered.

Watch this video to learn how you can fulfill just what the world ordered with versatility, on-trend flavors and veggie good choices from Morningstar Farms® and Gardenburger®.

<i>Cheez-It&reg;</i> Made with Whole Grain Brochure
Cheez-It® Made with Whole Grain Brochure

Say hello to Cheez-It® Made with Whole Grain, with whole grains baked into every delicious, wholesome bite.

Last updated on 1/27/2017
Veggie Menuing & Selling Guide
Veggie Menuing & Selling Guide

Download this guide to veggie cuisine growth by learning more about guests' changing needs, how to incorporate veggie cuisine into your menu and how to promote your veggie cuisine to drive orders.

Last updated on 2/23/2016
Veggie Food Sales on Healthy Pace
Veggie Food Sales on Healthy Pace

As veggie consumption continues to grow in popularity, operations offering a variety of versatile options to satisfy their customer's demands will be at an advantage in the increasingly competitive marketplace.

Last updated on 7/17/2015
Vegucate Fact Cards
Vegucate Fact Cards

Education plays an important role in helping consumers take action and change their eating habits. To help you “Vegucate” your customers, we’ve created a series of thought provoking fact cards that you can use in your café, dining hall and other venues to help consumers engage in conversation and embrace a veggie-full lifestyle.

Last updated on 6/17/2015
Power of Grains
Power of Grains

For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!

Last updated on 9/9/2016
Breakfast: Innovative Choices Expand Segment Potential
Breakfast: Innovative Choices Expand Segment Potential

Download this tool for insights and priority products that can help increase the profitability of your operation.

Last updated on 6/17/2015
Veggie: Feed Growing Demand with Top Selling Brands
Veggie: Feed Growing Demand with Top Selling Brands

Download this tool for insights and priority products that can help increase the profitability of your operation.

Last updated on 6/17/2015
Snacking: a Sizeable, Ever-Expanding Retail Opportunity
Snacking: a Sizeable, Ever-Expanding Retail Opportunity

Download this tool for insights and priority products that can help increase the profitability of your operation.

Last updated on 6/17/2015
Re-Think Breakfast
Re-Think Breakfast

Millions of consumers eat in the morning. But who are they? What motivates them? When, what and where do they eat? To better understand these questions, Kellogg commissioned a study among 1,500 consumers. Their answers reveal key insights and behaviors that will help you tailor your menu and services to better meet their needs and capture incremental sales.

Last updated on 10/27/2014
Breakfast Continues A.M. Sales Surge
Breakfast Continues A.M. Sales Surge

As breakfast sales continue to explode, operators are racing to attract their safe of A.M. consumers.

Last updated on 4/30/2015
How to Boost A.M. Sales with Grab and Go &ndash; May 21<sup sytle="font-size:-1rem;">st</sup> 2015 Video Recap
How to Boost A.M. Sales with Grab and Go – May 21st 2015 Video Recap

We had a great turnout for the May 21st webinar featuring insights and opportunities to help foodservice operators capture morning sales with on-the-go consumers.

Kellogg Company 2015 Corporate Responsibility Report
Kellogg Company 2015 Corporate Responsibility Report

In the Kellogg Company 2015 Corporate Responsibility Report, we describe our corporate responsibility activities and developments in our pillar areas of Marketplace, Workplace, Environment, Responsible Sourcing and Community, including performance against our 2016 environmental goals.

Last updated on 6/30/2016
Kellogg's <i>Open for Breakfast&trade;</i>
Kellogg's Open for Breakfast™

People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.

Kellogg Company's Global Sustainability Commitments
Kellogg Company's Global Sustainability Commitments

Now through 2020, Kellogg Company will focus on helping support the livelihoods of farmers, growers and suppliers that rely on us and on whom we depend. Additionally, we are building upon our environmental commitments announced in 2008 as we work to conserve natural resources where we source and produce our foods.

<i>Special K&reg;</i> Snack Bars Brochure
Special K® Snack Bars Brochure

Learn more about Special K® Snack Bars that provide on-the-go fulfilling nourishment for the way consumers snack today.

Last updated on 2/19/2015
Veggie Brochure
Veggie Brochure

Download our veggie brochure to discover how to be more popular and profitable with Kellogg’s™ veggie options.

Last updated on 3/25/2014
Veggie Recipe Book
Veggie Recipe Book

Enjoy these Morningstar Farms® and Gardenburger® recipes – giving you a variety of new and delicious ways to give your customers the “veggie” options they demand!

Last updated on 2/6/2014
<i>Cheez-It&reg;</i> Cheddar Loco Brochure
Cheez-It® Cheddar Loco Brochure

Download this brochure to learn more about Cheez-It® Cheddar Loco with whole grain that delivers bold seasonings and satisfies USDA School Meal Guidelines.

Last updated on 11/26/2014
<i>Kellogg's&reg;</i> Cereal-In-A-Cup Video
Kellogg's® Cereal-In-A-Cup Video

Watch this video to learn more about how offering Kellogg's® Cereal-In-A-Cup in your operation is a great way to help capture more sales, bigger profits and happy customers.

Cracker Brochure
Cracker Brochure

Get the details right and make a lasting impression on guests when you explore the range of cracker options and delicious recipes in this brochure.

Last updated on 4/8/2015
Product Innovation Video
Product Innovation Video

Watch this video to learn more about innovation products available from Kellogg.

Dessert Mix-in Guide Brochure
Dessert Mix-in Guide Brochure

Discover tips for increasing check averages and building menu excitement, plus gain patron-pleasing dessert recipes.

Last updated on 8/24/2012
Salty Snacks Video
Salty Snacks Video

Salty snacks are one of the most popular foods in adult cash operations. Watch this short video to learn about consumer trends and how to maximize salty snack sales for your operation.

K-12 Press Releases
K-12 Press Releases

Download our Press Releases for the latest news for K-12.

Breakfast Best Practices
Breakfast Best Practices

Follow this sheet for a simple and effective plan for announcing your Breakfast in the Classroom program to key audiences and encouraging successful participation.

Last updated on 3/25/2012
K-12 Video
K-12 Video

View this brief video to hear from other your peers about how the A.M. Fast™ breakfast program improves their students’ nutrition and performance and helps their schools qualify for unused federal school reimbursement money.

K-12 <i>Kellogg's&reg;</i> Cereal Pouches Brochure
K-12 Kellogg's® Cereal Pouches Brochure

Learn more about these portable, ready-to-serve Kellogg's® Cereal Pouches, ideal for tray line, alternative breakfast in classroom or after-school snack programs.

Last updated on 2/19/2015
Merchandising
Merchandising

Capture customer attention with attractive, hard-working solutions from Kellogg's® Food Away From Home™. Encourage impulse purchases with an impressive range of rack sizes placed strategically throughout your operation. Enable customers to quickly locate and grab their favorite Kellogg's® brands from durable and space-saving merchandisers.

School Meals Profit Calculator
School Meals Profit Calculator

Access this online tool to calculate how working with Kellogg’s® Food Away From Home and branded products can help increase your school meal program profits.

K-12 Recipe Booklet
K-12 Recipe Booklet

These easy-to-prepare recipe ideas for breakfast, lunch and snacking will help generate traffic and opportunity.

Last updated on 12/18/2012
Cereal: The Complete Story
Cereal: The Complete Story

Learn the latest truths from this compendium of research results on the importance of breakfast and the power of cereal.

Last updated on 7/3/2014
<i>Kellogg's&reg;</i> Bowl Pack Innovations
Kellogg's® Bowl Pack Innovations

Learn more about three new cereal bowl pack choices, as well as existing Kellogg brands, that meet whole grain rich nutrition requirements.* *Contains 1 oz. of ready to eat cereal

Last updated on 5/5/2014
<i>Pop-Tarts&reg;</i> Made with Whole Grain Brochure
Pop-Tarts® Made with Whole Grain Brochure

Discover all of the Pop-Tarts® Toaster Pastries made with Whole Grain for wholesome choices students will love.

Last updated on 12/21/2015
<i>Cheez-It&reg;</i> Atomic Cheddar Brochure
Cheez-It® Atomic Cheddar Brochure

Download this brochure to learn more about the Cheez-It® Atomic Cheddar flavor. It will blaze a smoldering smile across each satisfied face AND satisfy USDA School Meal Guidelines.

Last updated on 3/18/2014
<i>Zesta&reg; Mini Saltines</i> made with Whole Grain Brochure
Zesta® Mini Saltines made with Whole Grain Brochure

Add Zesta® Mini Saltines made with Whole Grain to your school's line-up of better-for-you choices.

Last updated on 6/2/2014
 Veggie Recipes for Patient Feeding Brochure
Veggie Recipes for Patient Feeding Brochure

Discover these patient feeding recipes that were developed specifically to help meet nutrition, budget and ease of preparation needs at a healthcare facility.

Last updated on 5/30/2014
Healthcare Priority Products
Healthcare Priority Products

Keep SKUs of all Kellogg’s™ products at your fingertips with this list that also outlines their recommended uses throughout your facility.

Last updated on 5/30/2014
<i>Special K&reg;</i> Protein Shakes Acute Care/Patient Feeding
Special K® Protein Shakes Acute Care/Patient Feeding

Learn how Special K® Protein Shakes provide a unique offering for great-tasting oral liquid nutrition from a trusted brand.

Last updated on 5/9/2012
2014 College & University Program Guide
2014 College & University Program Guide

Around campus and around the clock, Kellogg is there with a wide and growing array of on-trend products as well as familiar brands they grew up with. Download this guide to learn more about the mix of Kellogg products for your campus food venues.

Last updated on 3/24/2014
College & University Priority Products
College & University Priority Products

Keep SKUs of all Kellogg’s™ products at your fingertips with this list that also outlines their recommended uses throughout your facility.

Last updated on 6/5/2014
Cereal Beyond the Bowl Recipe Book
Cereal Beyond the Bowl Recipe Book

See why cereal is so much more than breakfast! Download these delicious recipes that span all dayparts and are sure to please your students.

Last updated on 7/25/2014
<i>Kellogg's&reg;</i> Cereal-in-a-Cup Portfolio Brochure
Kellogg's® Cereal-in-a-Cup Portfolio Brochure

Kellogg's® Cereal-in-a-Cup assortments take cereal out of the "breakfast-only" category to all-day sales by providing adult portions, portable packaging and bundled meals with milk, juice, fruit and coffee.

Last updated on 5/28/2013
Bulk Cereal Solutions: Brochures, Letters and Surveys
Bulk Cereal Solutions: Brochures, Letters and Surveys

Use these merchandising, marketing and promotional support materials to build student satisfaction and retention for dining facilities of all sizes serving the Kellogg’s® bulk cereal set.

2015 Vending Operator Loyalty Program
2015 Vending Operator Loyalty Program

Get on track with strong, fast selling brands for your vending machine. Rebate rewards are earned by putting strong vending brands in your machines. The more you buy, the higher your rebate.

Vending Product Nutritional Guide
Vending Product Nutritional Guide

This guide keeps full nutritional profiles at your fingertips for the portfolio of wholesome, on-trend Kellogg's™ snacks, from sweet to savory.

Last updated on 1/7/2014
Military Merchandising Brochure
Military Merchandising Brochure

Find versatile merchandising tools on this sheet, which shows you countertop and floor displays as well as handy options such as our military snack bag and bulk cereal station.

Last updated on 5/7/2012
Military Product List
Military Product List

Consult this complete listing of Kellogg’s® appropriated and non-appropriated products for feeding halls and field combat rations.

Last updated on 8/29/2012
Military Cereal Brochure
Military Cereal Brochure

Check out the many Kellogg’s® cereals and popular assortment packs that give you cost-effective, on-the-go choices for your service men and women.

Last updated on 3/27/2012
Military Recipes
Military Recipes

Explore these great breakfast, lunch and dinner recipes.

Last updated on 2/25/2013
<i>Kellogg's&reg; Special K&reg;</i> Flatbread Breakfast Sandwiches Brochure
Kellogg's® Special K® Flatbread Breakfast Sandwiches Brochure

Satisfy troops with a hot breakfast option in the hall or to go with Special K® Flatbread Sandwiches.

Last updated on 11/26/2013
U.S. Military Snack Solutions
U.S. Military Snack Solutions

Download this page of sensible military snack solutions that your military personnel – and your budget – will love.

Last updated on 3/28/2012
<i>Cheez-It&reg;</i> 1.5 oz Portfolio Brochure
Cheez-It® 1.5 oz Portfolio Brochure

Stock up on all four Cheez-it® 1.5 oz flavors highlighted in this downloadable brochure.

Last updated on 5/28/2013
<i>Eagle&reg;</i> Popped Crisps Brochure
Eagle® Popped Crisps Brochure

Take snack sales to the top with Eagle® Popped Crisps that will satisfy student cravings while meeting dietary needs.

Last updated on 9/3/2014
<i>Nutri-Grain&reg;</i> Brochure
Nutri-Grain® Brochure

Stock all 5 delicious Nutri-Grain® flavors made with real fruit and whole grain goodness.

Last updated on 10/20/2015
<i>Kellogg’s®</i> Individual Box Assortments Brochure
Kellogg’s® Individual Box Assortments Brochure

When folks are away from home, seeing the cereal brands they know and love makes them feel more at home – and makes it easy for you to serve a delicious and wholesome breakfast. Learn more about Kellogg’s® Individual Wellness and All Family Assortment packs that will help increase your profits.

Last updated on 5/30/2013
<i>Kellogg's&reg;</i> and <i>Keebler&reg;</i> Grahams Brochure
Kellogg's® and Keebler® Grahams Brochure

Recent improvements and innovations to the graham line mean each cracker meets USDA nutrition requirements for school meals.

Last updated on 5/5/2014
<i>Kellogg's&reg;</i> Cereal: Opportunity by the Spoonful
Kellogg's® Cereal: Opportunity by the Spoonful

Learn more about Kellogg's® cereal assortments that will enable you to offer more of the Kellogg's® brands right for your customers - without creating an overstock of any one flavor.

Last updated on 5/28/2013
<i>Kellogg's&reg;</i> MyBowl
Kellogg's® MyBowl

An education tool created by Kellogg Company to complement the USDA's MyPlate — shows how easy it is to meet dietary recommendations with meals served in bowls, such as cereal breakfast.

<i>Rice Krispies Treats&reg;</i> Brochure
Rice Krispies Treats® Brochure

Build profits when you discover endless new menu possibilities using Kellogg’s™ Rice Krispies Treats® Treats Sheet® in imaginative ways.

Last updated on 8/24/2012
<i>Rice Krispies Treats&reg;</i> Made with Whole Grain Brochure
Rice Krispies Treats® Made with Whole Grain Brochure

Satisfy students' craving for the creamy, crispy classic marshmallow square bars they know and love, while meeting K-12 school meal requirements!

Last updated on 11/6/2015
<i>Rice Krispies&reg;</i> Chewy Granola Bars Brochure
Rice Krispies® Chewy Granola Bars Brochure

Learn more about the new Rice Krispies® Chewy Granola bar that meets the 2014 USDA School Meal Guidelines.

Last updated on 3/19/2013
<i>Special K Protein&trade;</i> Meal Bars Brochure
Special K Protein™ Meal Bars Brochure

Download this brochure to discover how you can meet changing demands for delicious weight-management options with these 5 great flavors of Special K Protein™ Meal Bars.

Last updated on 5/28/2014
<i>Special K Protein&trade;</i> Shakes Sell Sheet and Video
Special K Protein™ Shakes Sell Sheet and Video

Attract new consumers by offering the full portfolio of Special K Protein™ Shakes, along with coffee-flavored shakes, Chocolate Mocha and Vanilla Cappuccino.

View this video and learn why to include Special K Protein™ Shakes in your beverage mix.

Cone Resources
Cone Resources

Complement your frozen desserts with the quality and consumer appeal of Eat-It-All® and Colosso® Cones. Our products provide the brand recognition and quality assurance that customers demand.

Parfait Recipe Guide
Parfait Recipe Guide

Using these recipes, make tantalizing parfaits for any time of day with ingredients you already have on hand – then cash in with some smart selling tips.

Last updated on 9/25/2013
Salty Snacking Guide
Salty Snacking Guide

View these salty snack portfolio solutions for meal accompaniment snacking.

Last updated on 8/22/2014
Sustainability Brochure
Sustainability Brochure

Join Kellogg’s® Food Away From Home in its mission of environmental stewardship and protecting our planet’s resources.

Last updated on 5/8/2012
<i>Kashi&reg;</i> Snack Bar Portfolio Brochure
Kashi® Snack Bar Portfolio Brochure

Download this brochure highlighting Kashi® Chewy Granola Bars, Kashi® GOLEAN Crisp!™ Bars and Kashi® GOLEAN dipped!™ Bars, part of the All Natural Kashi® snack bar portfolio.

Last updated on 5/28/2014
<i>Kellogg's&reg;</i> Granola Brochure
Kellogg's® Granola Brochure

Combine with other healthy ingredients like fruit and yogurt as a topping or base, Kellogg's® has granola to suit any consumer taste.

Last updated on 3/19/2013
Foodservice Product Guide
Foodservice Product Guide

Review these leading Foodservice brands and product varieties that help you succeed - all day long

Last updated on 5/5/2014
The National Association of College & University Food Services (NACUFS)
The National Association of College & University Food Services (NACUFS)

Kellogg is a proud sponsor of The National Association of College & University Food Services (NACUFS).

Industry Resources and Helpful Links
Industry Resources and Helpful Links

View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.

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