The right price is the price customers will pay that maximizes your profit.
It’s a delicate balance, but not as delicate in foodservice as it is for big box retailers for whom price is everything.
You have convenience on your side—you’re right there when they’re hungry—and that’s an advantage.
Your customers are less price-sensitive than you may think — especially when they perceive that the product is worth more (contains more protein or fiber, for example).
On the other hand, overcharging is risky, leading to hard feelings which can damage your business overall.
Customize your profit planning with the Profit Calculator for all Kellogg’s® products.
Customize your profit planning.