Turn a morning must-have
into an all day routine

Breakfast icon

Breakfast: More than just a meal, it’s the springboard to the day’s possibilities. And because cereal is the most popular breakfast food, it’s not surprising that consumers turn to it throughout the day.

Breakfast for Better Days

Kellogg's Open For Breakfast

Creating A Better Start To Every School Day

Kellogg Company believes that working to solve the problem of childhood hunger is one that we all need to rally around. Last year, nearly 22 million school children received a free or reduced price school lunch, but despite the same eligibility, only about 12 million children participated in school breakfast.1 That’s why Kellogg partnered with the nonprofit, Action for Healthy Kids (AFHK), to support our global signature cause, Breakfasts for Better Days.

1. National School Lunch and Breakfast Program (2016). USDA, FNS.

Celebrate Cereal Versatility

Celebrate Cereal Versatility

Drive Traffic to Your Cereal Bar

Get inspired by the opening of Kellogg’s® NYC Café, which allows customers to re-think the possibilities of cereal with unique, flavorful combos and a DIY station.

Find merchandising and promotional support materials for Kellogg’s® bulk cereal set and give your guests the freedom to create delicious and interesting cereal combinations with Kellogg’s® Stir It Up program. Simply use toppings and mix-ins you already have on hand to help them create a variety of one-of-a-kind cereal bowl combinations they will crave.

Download promotional support materials and start driving more traffic to your cereal bar today!

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Good Morning Goodness!

Nutri-Grain® satisfies your consumers' on-the-go breakfast needs and provides a dose of morning goodness from a trusted brand among health-conscious consumers. Featuring whole grains made with real fruit filling. Nutri-Grain® builds on-the-go sales all day long!

Webinar Recap

Stir Up Breakfast

Re-Think Breakfast Webinar Recap

We had a great turnout for the Re-Think Breakfast webinar sponsored by Kellogg, Foodservice Director and CSP.

The webinar examined breakfast customers, what their needs and eating habits are, and how to reach them and tailor your offering to drive morning and even all-day sales.

In case you missed it, we’ve posted an encore presentation that you can review at your convenience along with supporting documents as a registered Kellogg's® Grow Greatness™ member.

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We Make Kashi® With Every Fiber Of Our Being

We Make Kashi® With Every Fiber Of Our Being

Real nutrition, whole grains, toasty good taste, and no artificial flavors. We make our foods with simple, wholesome ingredients – and with everything we believe. And now, all of our ready-to-eat cereals have been verified by the Non-GMO Project – the leading independent verifier of non-GMO foods – and carries the Non-GMO Project Verified seal.

In addition, Kashi® also has certain products that are USDA Organic certified. Look for the seals on existing Kashi® Heart to Heart® cereals and deliver more of what your customers are looking for.

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