2018-2019 Nutrition & Bid Specification Guide

Bid Season is here and now is a good time to partner with Kellogg’s® to help you build participation with an array of USDA compliant foods that your students love.

Download items from our K-12 Bid Mailer to see what’s new for the 2018-2019 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to learn more about our products and programs!

2018-2019 New K-12 Products & Programs

2018-2019 Nutrition & Bid Specification Guide

Refer to this guide for full nutritional information on the complete portfolio of school products from Kellogg.

Eat, Play, Have A Ball Summer Feeding Program

To reward and equip operators serving this summer, Kellogg introduces its Eat, Play, Have A Ball Summer Feeding Program. Your school can earn rebates for qualifying Kellogg’s® purchases up to $2,000! To help boost enrollment, participating operators will receive a marketing toolkit which includes resources to build excitement among parents, students and staff.

K-12 Be A Hero Program

The Be A Hero program encourages students to perform acts of kindness and rewards your school's heroes – your staff! Find fun and customizable promotional materials to help build excitement and school dining participation. Plus, earn up to $4,000 by menuing Kellogg’s® breakfast and lunch favorites.

MorningStar Farms® Sausage-Style Crumbles

Available July 2018. Ideal for school menuing, versatile MorningStar Farms® Sausage-Style Crumbles make it easy to add more plant-based protein into students’ diets, creating flavorful dishes they love and you can feel good about.

Eggo Bites® Confetti Pancakes

Available July 2018. Kellogg’® Eggo Bites® Confetti Pancakes are here! Made with natural birthday cake flavor, these single-serve, heat-and-eat packages, offer another delicious way for students to get the brand they ask for by name— right at your school!

Keebler® Jurassic World™ Fallen Kingdom Honey Graham Snacks

Available July 2018. Fuel ferocious appetites and drive epic participation with limited edition Keebler® Jurassic World™ Fallen Kingdom Honey Graham Snacks. Recognizable dinosaur shapes add to the fun, and colossal movie excitement is sure to get everyone reaching for the whole grain-rich snacks they love.

Cocoa Krispies® Treat Minis Made With Whole Grain

Available July 2018.. Give students the brands and flavor they love with NEW Cocoa Krispies® Treats Minis made with whole grain. Try this smart-snack compliant innovation and spread smiles at your school.

Kellogg’s® Nutri-Grain® Cereal Bars

Now all Kellogg’s® Nutri-Grain® Cereal Bars for Schools have NO colors or flavors from artificial sources. Fuel kids fast with whole grain goodness in craveable flavors!

Kellogg’s® & Keebler® Grahams

Now CACFP Compliant: Kellogg’s® Grahams. Meet USDA K-12 reimbursable and Smart Snacks guidelines with our wide assortment of Graham Crackers, all-day favorites that deliver great taste and whole grain-rich goodness.

CACFP Compliant Products

This crediting information is based on new standards provided under the Child and Adult Care Food Program (CACFP): Meal Pattern Revisions Related to the Healthy, Hunger-Free Kids Act of 2010. Operators that participate in the CACFP program must comply with these updated meal standards by October 1, 2017.

Smart Snacks: Kellogg’s K-12 A La Carte

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.

USDA Whole Grain-Rich Products

See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2018 innovation items.

Quarter More™ Program

Download this flyer to learn more about the Quarter More™ Program. For just 25 cents more, kids can have a delicious Kellogg's® Rice Krispies Treat® made with Whole Grain with their meal! It's a proven formula that will satisfy even the pickiest eaters and boost sales across the board.

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