Grain Ounce Equivalents Letters
Learn more about Kellogg’s® Specialty Channels Products Grain Ounce Equivalents. Download more information on Child Care and Headstart bread requirements and Child Nutrition Labeling products.
Formulation Statements for Grains in School
Download relevant formulation statements for grains in school.
CACFP Compliant Products
Kellogg now offers more than 65 Child and Adult Care Food Program (CACFP) eligible products featuring leading brands and on the go solutions.
K-12: Plant Proud
From “Meatless Mondays” to “Vegan Before 6” to “flexitarian” – a significant percentage of consumers – led by Millennials and GenZ — are changing their diets to be more plant-focused for a variety of reasons. We’ve gathered the resources to help educate and inspire K-12 foodservice operators on the growing trend of plant-based and vegetarian proteins.
SNA ANC 2018: July 9 - 12
Kellogg's® at the School Nutrition Association's Annual National Conference July 9-12 in Las Vegas. Save the date and plan now to stop by booth #451 to see new K-12 products and sample delicious menu items! Try your luck and win fun prizes at our booth - plus get your picture taken with Tony the Tiger!
Menu Explorers Sweepstakes
Earn up to $3,500 and get students excited to try new foods with our Menu Explorers program, which encourages students to explore new flavors and menu offerings that you bring to life using MorningStar Farms®, Gardenburger®, Cheez-It® and Eggo® products. When you enroll in Menu Explorers, you will be automatically entered for a chance to win a $15,000 grant toward a school garden!
What Is Gen Z Hungry For?
As operators look to increase K-12 participation, it’s important to consider the changing tastes and motivations of the next generation. We’ve served up some key insights on Gen Z eaters to help you perfect your menu and rethink your dining experience.
Quarter More Profit Calculator
Make their day sweeter. For just 25 cents more, your customers can enjoy a delicious Kellogg's® Rice Krispies Treats® Made with Whole Grain crispy marshmallow square with their meal! Try our new profit calculator to crunch the numbers and project profits for your operation. Plus, sign up to receive your own Quarter More promotion kit.
Quarter More™ Program
Help increase your tray line and a la carte sales with Kellogg’s® Quarter More™ Program featuring Rice Krispies Treats® Mini Squares Made with Whole Grain. Sign up and learn about the many benefits of participation for your school.
Jurassic World™: Fallen Kingdom Honey Graham Snacks
NEW! Recognizable dinosaur shapes add to the fun and colossal movie excitement for the June 2018 sequel.
Kellogg’s® Morning Jump Starts™ Express
Get your students off to a fast, wholesome start with easy-to-serve breakfast and snack kits that meet USDA nutritional and whole-grain requirements - providing a 2 oz. Grain Equivalent with 1⁄2 cup fruit based on the USDA Food Buying Guide Requirements.
Eat, Play, Have A Ball Summer Feeding Program
Encourage Summer Feeding participation by signing up for our Eat, Play, Have A Ball Summer Feeding program. You can earn up to $2,000 in valuable rebates when you make a purchase of qualifying Kellogg's® products between May 1 and July 31, 2018. Download our customizable program materials and start promoting your Summer Feeding schedules and locations.
2018-2019 Nutrition & Bid Specification Guide
Download items from our K-12 Bid Mailer to see what’s new for the 2018-2019 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness.
MorningStar Farms® Sausage Style Crumbles
Available July 2018. Ideal for school menuing, versatile MorningStar Farms® Sausage Style Crumbles make it easy to add more plant-based protein into students’ diets, creating flavorful dishes they love and you can feel good about.
Recipe Cards: MorningStar Farms® Sausage Style Crumbles
Available July 2018. Check out these NEW protein-packed recipes, made with CN-approved MorningStar Farms® Sausage Style Crumbles. These crumbles are seasoned with herbs and spices for a delicious, savory taste to make meal prep a snap!
Recipe Videos: MorningStar Farms® Sausage Style Crumbles
NEW! Made from CN-approved, plant-based protein, these crumbles are seasoned with herbs and spices for a delicious and savory taste to make meal prep a snap! Get inspired and watch our recipe videos.
Eggo Bites® Confetti Pancakes
Available July 2018. Our newest addition to our Eggo Bites® minis - Kellogg’s® Eggo Bites® Confetti Pancakes are here! Made with natural birthday cake flavor, these single-serve, heat-and-eat packages, offer another delicious way for students to get the brand they ask for by name— right at your school!
Rice Krispies Treats® Made With Whole Grain
Available July 2018. Kellogg’s® brings you Squares and Minis specially formulated to both meet USDA nutritional, whole-grain requirements and deliver the craveable flavors that encourage participation
Nutri-Grain® Cereal Bars for K-12
Fuel kids fast with whole grain goodness of Nutri-Grain® cereal bars in craveable flavors!
Creating A Better Start To Every School Day
Kellogg Company believes that working to solve the problem of childhood hunger is one that we all need to rally around. That’s why Kellogg partnered with the nonprofit, Action for Healthy Kids (AFHK), to support our global signature cause, Breakfasts for Better Days.
USDA Whole Grain-Rich Products Flyer
See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2018 innovation items.
Smart Snacks: K-12 A La Carte Products
Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.
K-12 Keebler® Grahams
Meet USDA K-12 reimbursable and Smart Snacks guidelines with our wide assortment of Graham Crackers, all-day favorites that deliver great taste and whole grain-rich goodness.
Menu Calendar Templates
Get your students involved and up-to-date on your menu offerings with these attention-grabbing calendars. Each colorful calendar features two fun healthy facts, a unique theme and a bright design.
K-12 Press Releases
Download our Press Releases for the latest news for K-12.
K-12 Lunch Menu Inspiration
Customize your lunch calendar by downloading our delicious menu ideas, sure to delight students’ taste buds at your school! Plus, learn how to create our featured recipes and find customizable menu templates to keep your school informed about your menu all year long!
Kellogg's® Gluten-Free Products
Meet the rising demand for gluten-free foods with delicious, flavorful choices from Kellogg’s®.
Gluten Free Kellogg's® Products
More information on products that comply with gluten free as defined in 21 CFR 101.91.
Zesta® Mini Saltines made with Whole Grain Brochure
When you add Zesta® Mini Saltines made with Whole Grain to your menu placement, you’re adding a cracker that’s in a class by itself. These bites of goodness meet USDA whole grain rich requirements for both reimbursable and Smart Snack programs. So, you not only expand your lineup of better-for-you choices; you give kids a crunch cracker that’s perfect anytime.
Keebler® Despicable Me Franchise Graham Snacks Honey
These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.
K-12: Veggie Choices for Students
Satisfy student appetites with the top tasting veggie burger brands, Kellogg's® MorningStar Farms® and Gardenburger®. They'll be lining up for your delicious plant-based protein options that are good for them and the earth!
Keebler® Animal Crackers
Get wild about whole grain goodness with Keebler® Animal Crackers! These bite size, crispy animal shaped cookies are deliciously fun and deliver the great taste kids love.
K-12: Ready-To-Eat Cereal Bowls & Pouches
Kellogg's® portfolio of delicious, whole grain cereal brands in individual pouches and cups will keep K-12 students satisfied and help you meet USDA meal guidelines.
Pop-Tarts® Made with Whole Grain Frosted Blueberry
Pop-Tarts® Made with Whole Grain brings its new Frosted Blueberry flavor to school, specially formulated for K-12 with whole grain flour and enriched wheat flour, frosted top and filling made with real fruit.
Kellogg's® Rice Krispies® Chewy Granola Bars
Add whole grain-rich Kellogg's® Rice Krispies® Chewy Granola Bars to your meal tray and smart snacking lineup.
K-12 Compliant Vending Tool
See this list for products compliant with Smart Snacks and Fit Pick regulations.
K-12 Cereal Brands: Free from Artificial Flavors, Artificial Colors and Preservatives
Menu these varieties of K-12 cereal brands that are free from artificial colors, artificial flavors and preservatives to give your students, administrators and parents the nutrition that means the most to them.
Cheez-It® Made with Whole Grain Bulk: Recipe Cards
Download these recipe cards featuring Cheez-It® Made with Whole Grain Bulk Case.
Congratulations to our Cheez-It® Champion Recipe Contest Winners!
One common ingredient. Countless possibilities. Launched at the 2016 School Nutrition Association Annual National Conference, Kellogg’s® encouraged schools to show off their team’s culinary creativity by developing a unique recipe that follows USDA nutritional requirements and made with new Cheez-It® Made with Whole Grain Bulk Case Crackers.
Cheez-It® Crackers Made with Whole Grain
Bring whole grain goodness and 100% real cheese together in delicious Cheez-It® baked crackers. Drive participation and help your school satisfy K-12 USDA Guidelines.
Happy Birthday Program
Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch.
K-12 Recipe Booklet
These easy-to-prepare recipe ideas for breakfast, lunch and snacking will help generate traffic and opportunity.
Download our guide to understanding the new Nutrition Facts label.
Eggo® Bites™ Brochure
It's no secret, kids love the taste of Eggo® Bites™ products. Now that they'll be made with colors and flavors from natural sources, their parents (and you) will love them even more.
This educational series is all about the power of nutrition to keep kids healthy and help them succeed in reaching their goals.
Whole Grain-Rich and Grain Crediting Explained
Are you confused about whole grain-rich and grain crediting? No worries. David Grotto, registered dietitian and Senior Nutrition Business Partner is here to explain what Whole Grain-Rich means and how to do the math to meet the standards for reimbursable meals.
Kellogg's Open for Breakfast™
People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.
Power of Grains
For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!
School Meals Profit Calculator
Access this online tool to calculate how working with Kellogg’s® Food Away From Home and branded products can help increase your school meal program profits.
Letters for Breakfast in the Classroom
Use these letter templates to gain support for starting or increasing participation in your breakfast program.
Capture customer attention with attractive, hard-working solutions from Kellogg's® Food Away From Home™. Encourage impulse purchases with an impressive range of rack sizes placed strategically throughout your operation. Enable customers to quickly locate and grab their favorite Kellogg's® brands from durable and space-saving merchandisers.
Industry Resources and Helpful Links
View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.
Sign Up For Kmail at SNA ANC 2018
Enroll in our monthly K-12 e-newsletter! After registering, please see a Kellogg's® representative for your FREE Kellogg's® bag!